Privacy Policy | Brandlife

Effective date: 14 July 2026
Last updated: 14 July 2026
Version: 1.0

1. Introduction

Brandlife Limited respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how Brandlife Limited collects, uses, stores, shares and protects personal data when you:

visit or interact with the Brandlife website at brandstolife.com;
complete a contact, project enquiry, booking or subscription form;
communicate with us by email, telephone, social media or other digital channels;
attend an event, activation, training, conference or other experience organised by Brandlife;
participate in research, surveys, promotions or marketing campaigns managed by Brandlife;
apply for a role, internship, field-marketing opportunity or other engagement with us; or
otherwise interact with Brandlife in a context in which this Policy is made available to you.

This Policy is intended to comply with the Nigeria Data Protection Act 2023 and other applicable data-protection and privacy laws.

Where Brandlife operates or processes personal data in Ghana, Kenya or another jurisdiction, applicable local laws may provide additional rights and obligations. Ghana’s Data Protection Act 2012 and Kenya’s Data Protection Act 2019 regulate the handling of personal data in those jurisdictions.

2. About Brandlife Limited

Brandlife Limited is an African marketing-services and brand-experience company providing services including:

experiential marketing;
brand activations;
corporate events, conferences, training and seminars;
product and market launches;
roadshows and retail activations;
field and shopper marketing;
digital and social media marketing;
content and influencer marketing;
media buying and performance marketing;
email marketing;
branding and merchandising; and
marketing research, measurement and campaign optimisation.

Brandlife operates from offices in Nigeria, Ghana and Kenya and may execute campaigns and projects in other African markets.

For personal data collected directly through this website, Brandlife Limited will generally act as the data controller, meaning that we determine why and how the personal data is processed.

For certain client campaigns, events and marketing activities, Brandlife may process personal data on the instructions of a client. In those situations, Brandlife may act as a data processor, while the client acts as the data controller. The relevant client’s privacy notice, campaign notice, event terms or contractual documentation may also apply.

3. Contact details

For questions, requests or complaints relating to this Privacy Policy or your personal data, contact:

Brandlife Limited
Plot 22A Utomi Aire Avenue
Lekki Phase 1
Lagos, Nigeria

Email: info@brandstolife.com
Telephone: +234 913 036 7450

Regional offices:

Ghana
TA/82 Taifa Bukinaa
Accra, Ghana
Telephone: +233 24 423 5166

Kenya
132 Manyani E Road
Nairobi, Kenya
Telephone: +254 748 122003

4. Personal data we collect

The personal data we collect depends on how you interact with us.

4.1 Information you provide directly

We may collect:

first name and last name;
business or organisation name;
job title or professional role;
email address;
telephone number;
country, city or business location;
information contained in an enquiry, campaign brief or project request;
appointment or meeting information;
event-registration and attendance information;
survey, competition or promotion responses;
newsletter and marketing preferences;
correspondence and records of communications with us;
employment history, curriculum vitae and recruitment information;
photographs, video recordings, voice recordings or testimonials;
social-media handles or profile information;
payment or invoicing information where relevant to a commercial engagement; and
any other information you voluntarily provide.

Please avoid sending sensitive personal data through the general website contact form unless it is strictly necessary and you have been specifically asked to provide it.

4.2 Information collected automatically

When you use the website, we or our technology providers may automatically collect:

Internet Protocol address;
browser type and version;
device type and operating system;
pages viewed;
links clicked;
referral source;
date, time and duration of visits;
approximate geographic location;
cookie identifiers;
website-performance information;
marketing attribution information; and
information about how you interact with embedded videos, social-media features or advertisements.

4.3 Information obtained from other sources

We may receive personal data from:

Brandlife clients and business partners;
event organisers, venues and registration partners;
social-media platforms;
advertising and analytics providers;
publicly available business directories and professional platforms;
recruitment platforms and referees;
survey, research and promotional partners;
affiliated or regional Brandlife operations; and
individuals who refer or introduce you to us.

Where another organisation provides your information to Brandlife, that organisation is responsible for having an appropriate basis for providing the information.

5. How we use personal data

We may use personal data to:

respond to enquiries and project requests;
arrange consultations, meetings and presentations;
prepare proposals, estimates and marketing recommendations;
evaluate potential client relationships;
provide contracted marketing, event and consultancy services;
register and manage attendees at events, activations, training sessions or conferences;
manage promotions, competitions, product sampling or consumer-engagement activities;
send newsletters, insights, invitations and promotional communications;
personalise and improve website content;
understand website traffic and user behaviour;
measure campaign effectiveness and marketing performance;
manage client, supplier and partner relationships;
create reports, dashboards and campaign analyses;
publish approved case studies, testimonials and event content;
administer recruitment and workforce engagements;
prevent fraud, misuse, security incidents and unlawful activity;
protect Brandlife’s legal rights and business interests;
comply with contractual, regulatory, accounting and legal obligations; and
establish, exercise or defend legal claims.

6. Lawful bases for processing

Depending on the circumstances, Brandlife may process personal data on one or more of the following bases:

Consent

We may rely on your consent when you:

subscribe to marketing communications;
agree to optional cookies;
agree to participate in a promotion, survey or research activity;
authorise the use of a testimonial, photograph or recording; or
voluntarily provide information for a specified purpose.

You may withdraw consent at any time. Withdrawal will not affect processing that was lawful before consent was withdrawn.

Contractual necessity

We may process information where it is necessary to:

take steps at your request before entering into a contract;
prepare or respond to a project brief;
provide services under an agreement;
manage event registration; or
administer a client, vendor, contractor or employment relationship.

Legitimate interests

We may process information where reasonably necessary for Brandlife’s legitimate business interests, provided those interests do not override your rights and freedoms.

These interests may include:

developing business relationships;
responding to professional enquiries;
improving our website and services;
measuring marketing and campaign performance;
maintaining website and information security;
preventing fraud and misuse;
communicating with existing clients and business contacts; and
promoting Brandlife’s services to relevant professional audiences.

Legal obligation

We may process personal data where required to comply with an applicable law, regulatory request, court order, tax obligation, audit requirement or other binding legal duty.

Protection of vital interests

In limited circumstances, particularly during physical events or activations, information may be processed where necessary to protect someone’s health, safety or vital interests.

7. Marketing communications

Brandlife may send you:

newsletters and marketing insights;
information about Brandlife services;
invitations to events, webinars, training sessions or activations;
industry reports or downloadable resources;
client or partner announcements; and
related business communications.

Where legally required, we will obtain your consent before sending direct marketing.

You may unsubscribe at any time by:

using the unsubscribe link in an email;
replying to the relevant communication;
contacting info@brandstolife.com; or
asking us to remove you from the relevant marketing list.

Objecting to marketing will not prevent Brandlife from sending non-promotional communications that are necessary to administer an existing business or contractual relationship.

8. Cookies and similar technologies

The website may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used for:

Strictly necessary functions

These technologies support website security, page navigation, form submission and other functions required for the website to operate.

Analytics and performance

These technologies help us understand how visitors find and use the website and allow us to improve website performance and content.

Functionality

These technologies may remember visitor preferences and support features such as embedded media, appointment booking or social-media integration.

Advertising and attribution

Where enabled, these technologies may help Brandlife and its advertising partners understand whether an advertisement, campaign or referral resulted in a website visit or enquiry.

Where required by law, non-essential cookies will only be activated after you have provided consent. You should be able to manage your preferences through the website’s cookie banner or your browser settings.

Blocking some cookies may affect the operation or functionality of the website.

9. Event photography, video and campaign content

Brandlife’s work may involve public or private events, activations, conferences, launches, roadshows and consumer experiences.

Photographs and video recordings may be taken during these activities for:

event documentation;
campaign reporting;
client reporting;
internal training;
security;
publicity;
social-media content;
case studies; or
portfolio and promotional purposes.

Where appropriate, Brandlife or the relevant client will provide event notices, signage, consent forms or other information explaining how recordings may be used.

Where an identifiable person is the main subject of promotional content, Brandlife will ordinarily obtain appropriate permission or rely on another valid legal basis before publishing that content.

Instructions from a Brandlife client may govern the retention, ownership and publication of content captured during a client campaign.

10. Children’s personal data

Brandlife’s corporate website and services are primarily directed at businesses and adult professionals.

We do not knowingly use the website to collect personal data directly from children without appropriate authorisation.

Some Brandlife campaigns or events may involve children or family audiences. Where personal data relating to a child is collected, Brandlife or the relevant client will take appropriate steps to obtain consent from a parent or legal guardian where required and to provide suitable safeguards.

Parents or guardians who believe that a child’s personal data has been collected improperly should contact us.

11. When we share personal data

Brandlife may share personal data with:

regional Brandlife offices or affiliated companies;
clients for whom Brandlife is executing a campaign or event;
website-hosting and information-technology providers;
cloud-storage providers;
customer-relationship-management providers;
email-marketing and communication platforms;
analytics, advertising and media platforms;
event venues, registration partners and production suppliers;
photographers, videographers and content-production teams;
research, survey and promotional partners;
professional advisers, including lawyers, accountants and auditors;
insurers, banks and payment providers;
regulators, law-enforcement authorities and courts;
prospective buyers, investors or advisers involved in a corporate transaction; and
other parties where you have authorised the disclosure.

Service providers are only permitted to process personal data for authorised purposes and are expected to protect the information through appropriate contractual, organisational and technical safeguards.

Brandlife does not sell personal data as a standalone commercial product.

12. Brandlife as a service provider to clients

Brandlife frequently executes digital marketing, email marketing, lead-generation, consumer-engagement, event and research projects for clients.

In these engagements:

the client may determine the purpose of the campaign;
the client may own or provide the relevant audience data;
Brandlife may process the data according to the client’s documented instructions;
campaign-specific privacy notices may apply; and
requests relating to the data may need to be referred to the client.

Where Brandlife acts solely as a processor, Brandlife may be unable to fulfil a request without consulting or obtaining instructions from the relevant client.

Brandlife and its clients should enter into appropriate data-processing terms before personal data is transferred or processed.

13. International and cross-border transfers

Brandlife operates across multiple African markets and may use service providers whose systems or personnel are located outside the country in which your personal data was collected.

Consequently, personal data may be transferred to or accessed from Nigeria, Ghana, Kenya or other countries.

Where an international transfer is made, Brandlife will take reasonable steps to ensure that the transfer is supported by an appropriate legal basis and safeguard. These may include:

adequacy recognised under applicable law;
contractual data-protection clauses;
binding corporate arrangements;
consent where legally appropriate;
transfer necessary for a contract; or
another legally recognised transfer mechanism.

The Nigeria Data Protection Act restricts international transfers unless appropriate protections or another recognised transfer condition applies.

14. Data retention

Brandlife will retain personal data only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

the nature of the information;
the purpose of processing;
the duration of a client or contractual relationship;
client instructions;
legal, tax, accounting and regulatory requirements;
applicable limitation periods;
security and fraud-prevention requirements; and
whether information is needed to establish, exercise or defend a legal claim.

As an operational guide:

unsuccessful general enquiries may ordinarily be retained for up to 24 months after the last meaningful interaction;
newsletter information may be retained until you unsubscribe or the list is reviewed for prolonged inactivity;
recruitment information may ordinarily be retained for up to 12 months after the recruitment process, unless a longer period is agreed or required;
event and campaign data will be retained for the period communicated in the relevant campaign notice or required by the applicable client agreement; and
client, contractual, financial and compliance records may be retained for the period required by applicable law.

Information may be securely deleted, anonymised or aggregated when it is no longer needed.

15. Security

Brandlife uses reasonable technical and organisational measures designed to protect personal data against:

unauthorised access;
misuse;
loss;
alteration;
destruction;
accidental disclosure; and
unlawful processing.

Measures may include access controls, password protection, staff confidentiality requirements, secure service providers, backups, system monitoring and internal data-handling procedures.

No internet transmission, website, database or storage system is completely secure. Brandlife therefore cannot guarantee absolute security.

Where a personal-data breach creates a legally reportable risk, Brandlife will take steps to notify the appropriate regulatory authority and affected individuals as required by applicable law. Under the Nigeria Data Protection Act, certain qualifying breaches must be reported to the Nigeria Data Protection Commission within 72 hours of awareness.

16. Your data-protection rights

Subject to applicable law and any lawful limitations, you may have the right to:

be informed about how your personal data is processed;
request confirmation that Brandlife processes your personal data;
request access to your personal data;
request correction of inaccurate or incomplete information;
request deletion of information that is no longer required;
request restriction of processing;
object to certain processing;
object to direct marketing;
withdraw consent;
request transfer or portability of your information where applicable;
request information about the source of data not obtained directly from you;
object to certain solely automated decisions;
request human review of an automated decision; and
lodge a complaint with a data-protection regulator.

These rights are recognised under the Nigeria Data Protection Act, although the application of a particular right may depend on the circumstances and applicable regulations.

17. Exercising your rights

To exercise a privacy right, contact info@brandstolife.com and provide:

your full name;
your contact details;
a description of your request;
the Brandlife service, campaign or event concerned; and
any information reasonably required to locate the relevant records.

Brandlife may request proof of identity to prevent unauthorised disclosure.

Where Brandlife processes information for a client, we may refer your request to the relevant client.

We will respond within the period required by applicable law. A request may be refused or limited where a legal exemption applies, where the request adversely affects another person’s rights or where Brandlife is legally required to retain the information.

18. Complaints

Please contact Brandlife first so that we can investigate and attempt to resolve your concern.

You may also lodge a complaint with the appropriate regulator, including:

the Nigeria Data Protection Commission;
the Ghana Data Protection Commission; or
the Office of the Data Protection Commissioner in Kenya,

depending on where the relevant processing occurred and which law applies.

19. Third-party websites and platforms

The website may contain links to third-party websites, social-media platforms, embedded videos, booking platforms or other external services.

Brandlife does not control the privacy practices of those third parties. Their own privacy policies and terms will apply when you access or use their services.

A link from Brandlife does not necessarily represent an endorsement of every statement, product or practice of the third party.

20. Changes to this Privacy Policy

Brandlife may update this Privacy Policy to reflect:

changes to our website or services;
new technologies or processing activities;
operational changes;
client or market requirements; or
changes in applicable law.

The revised version will be published on this page with an updated effective date.

Where a material change significantly affects how personal data is processed, Brandlife may provide an additional notice where reasonably appropriate.