The technology industry is overly innovating and evolving. The rate at which the industry is moving in terms of innovations and inventions has increased and there is a need to develop a powerful culture of learning in order to keep up with the accelerated movement of things. To keep up with new technologies, product development and to remain current and relevant as a brand, the provision of training is paramount and acquiring this training and product knowledge is not limited to only the employees of the organization but also includes the customers i.e. end users of such products and their partners.
HP is a technology brand doing the aforementioned. They have keyed into the learning culture and provide an educative platform that offers product knowledge and information for their customers and partners. This enables the product users to stay current and updated about the product portfolio of HP.
The 2019 customer training event (held at Hyatt Regency Hotel, Istanbul, Turkey) was put together for HP’s customers resident in Libya. The training included talks on various topics such as HP’s Commercial Computing Portfolio, OPS, MPS, HPS portfolio and had other side attractions. Brandlife Limited, the marketing agency for HP planned and managed the training event in Turkey. The event was a success and customers were appreciative of the time and effort HP invested in the training.
There were a number of HP facilitators at the event to educate and train guests on latest offerings from the company. Guests were taken through a demo session to have a personal look and feel with the HP products on display. The session highlighted latest innovations from HP such as the HP Elitebook 1040 GB, HP Pro Desk 65, HP Deskjet All-in-one, HP X2012 Elite and HP Zbook 14 workstation. The selling points of the Office Jet Pro and Ink tank 415 printers was shared with the audience highlighting the print yield and low cost of usage. Watching a video about the “Neverstop Laser” & “HP smart tank printers” aroused the interest of the customers and they were very impressed at the price point of the “Neverstop Laser” and showed their interests in these units.
Interactive events make the best events, an event where individuals are provided with an opportunity to interact and have a swell time creates memorable experiences. As the saying goes “all work and no play makes Jack a dull boy and Jill a dull girl”. Participants at the training embarked on a city tour where historic monuments were visited after the training session.
As the technology industry continues to grow, interactive customer training sessions provides a rapid adaptation to current trends, increases brand loyalty and becomes a marketing tool to sustain top of mind to both customers and non- customers of the product. This sustains business relationship and builds brand equity.
Brandlife is an organization that would make sure your marketing needs and expectations are met. We focus on the type of campaign specific to your firm and provide a tailor made approach, one that’s best suited to your marketing needs.
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