Goldberg WAFCON 2025 – Afterglow Experience

Following the Super Falcons’ WAFCON 2025 triumph, Goldberg partnered with the NFF to celebrate the victory through football-themed in-bar activations in Lagos, Nassarawa, and Warri.

Objectives

• Position Goldberg as the beer of victory and pride.
• Deepen emotional connection with consumers through shared celebration.
• Drive trial and preference via immersive in-bar activities.
• Reinforce Goldberg as a culturally grounded, socially relevant brand.
• Support business KPIs: market share growth, brand power, and saliency.

Execution

• Football-inspired in-bar activations across 3 cities.
• Consumer games, raffles, and branded prizes.
• Social celebration moments tied to Falcons’ victory.

The campaign positioned Goldberg as a champion of cultural pride, boosted sales, and reinforced its brand relevance by tapping into the joy of Nigeria’s football success. The initiative created lasting emotional connections and strengthened Goldberg’s leadership in the beer category.

Goldberg’s WAFCON Afterglow campaign beautifully celebrated Nigeria’s football triumph while deepening emotional resonance with consumers. With 5,448 bottles sold, 1,816 raffle participants, and strong in-bar engagement across Lagos, Nasarawa, and Warri, the initiative captured national pride and translated it into measurable sales and consumer loyalty.

This celebration was brought to life by Brandlife Nigeria, who executed the culturally rich activations with precision—blending football, entertainment, and branded moments into authentic community experiences. The team’s attention to cultural relevance and operational excellence ensured the Goldberg brand was not just seen, but felt.

Supported by the wider footprint of Brandlife Kenya, the agency stands ready to deliver brand experiences that resonate across both West and East African audiences—reinforcing its role as a pan-African experiential marketing leader.